Director of Communications and Digital Evangelism

JOB TITLE: Director of Communications and Digital Evangelism

REPORTS TO: Rector

Christ Church Episcopal

Christ Church is a thriving intergenerational, suburban church in Glen Allen, Virginia. We

are growing rapidly and excited about our ministry future. Christ Church does not

discriminate against any applicant for employment because of religion, race, age, sex,

disability, or national origin.

The Director of Communications and Digital Evangelism has responsibility for managing a

multi-channel communications strategy driven by the church’s mission and vision. This

entails coordination and production of all communications (digital and print) that support

the ministries of Christ Church, ensuring high-quality and high-impact communications to

reach internal and external audiences.

JOB SUMMARY

The Director of Communications is called to lead Christ Church in communicating its

mission and vision as the Body of Christ internally and externally, in a clear, compelling

manner. This includes the creation of a strategic communications plan which will include

digital evangelism, marketing, and story-telling. The role will require experience in branding

and communications management toward the goal of building a coherent narrative through

sharing the stories of Christ Church across all ages. This person will work closely with

Christ Church program staN, and ministry volunteers, while also seeking counsel from

additional experts and collaborating with talented external agencies for specific projects.

REPORTING RELATIONSHIPS

The person who serves in this role will report directly to the Rector. The ministry staN at

Christ Church works collaboratively. A good rapport, professionalism, and joy in working as

a team is essential.

KEY AREAS OF RESPONSIBILITY

Vision Casting (40%)

• In consultation with church leadership, create a strategic communications plan that

directly supports the stated needs of Christ Church, both from within the oNice and

from outside of it.

• Build a systematic structure to implement each aspect of the strategic

communications plan, collaborating with church staN, and congregational leaders.

• Evaluate each current method of communication and strategic communications

plan to assess what to keep, what to cut, and what to modify.

• Advise the rector and staN on necessary communications and messages, providing

counsel for a variety of settings and mediums.

Managing Implementation (40%)

• Create a process for identifying and telling the stories of our parish. Implementing

good storytelling that engages our community and tells our story outside the walls

of the parish.

• Prepare for and engage in crisis communications as needed.

• Oversee the implementation of a social media strategy, created as part of the

strategic communications plan.

• Assess the user experience with the website, recommending changes as needed.

• Serve as editor of all regular Christ Church communications.

• Develop and oversee new project initiatives in the digital evangelism space.

Administration (20%)

• Manage the communications budget.

• Research and hire third party vendors for specific or on-going projects as needed.

• Attend and support staN meetings.

• Be present and discerning in important spaces while holding utmost confidentiality.

KNOWLEDGE / SKILLS / ABILITIES

• A passion for ministry

• Experience in church communications work

• Proven ability to think strategically about culture and systems

• Collaborative

• Storyteller

• Connector

CORE COMPETENCIES

• Interpersonal Skills: Demonstrates ability to engage and listen to others to gain

understanding of core elements of content that needs to be communicated.

• Technical Competency: Able to work proficiently on diNerent technical platforms

(website, desktop publishing, email marketing, video editing, social media) and

uses those technologies in the most eNective ways to enhance church

communication.

• Production: Oversees, helps storyboard, and produces original content for digital

evangelism and in house formation.

• Creativity: Able to create communications that connect with audiences of all ages.

Competent in creating digital and print assets that are both graphically appealing

and grab viewer’s attention. Able to distill information and invitation into meaningful

content.

• Organizational Skills: demonstrates the ability to stay organized to meet deadlines.

Must be able to work with a high degree of accuracy.

• Leadership Skills: demonstrates the ability to lead communications eNorts and

guide ministry teams to the best ways to get their content communicated.

• Initiative: Ability to take the lead in creating new avenues to communicate content

to the church community. Takes old tools and revamps them to provide a new look

and attract positive attention.

WORK STATUS

The Director of Communications and Digital Evangelism will work primarily from Christ

Church’s campus in Glen Allen, Virginia. Limited travel within and beyond the Diocese of

Virginia will be necessary for this position. Expected work days are Monday to Friday, with

some nights and weekends as needed.

COMPENSATION AND ORDINATION STATUS

This position is anticipated to be a lay role. The compensation package will vary according

to the candidate’s experience and education, consistent with Christ Church and diocesan

policies. The anticipated salary range is $55,000 - $70,000 with generous benefits.

TO APPLY

Please submit a cover letter and resume to:

The Reverend Ken Malcolm, Rector Christ Church

[email protected]